--- title: Activate Behavior Change | Cognician description: Cognician enables large organizations to activate behavior change at scale. Drive measurable change in 30 days or less. image: https://info.cognician.com/hubfs/change.png --- [Skip to content](https://info.cognician.com#main-content) [![logodark 1](https://info.cognician.com/hs-fs/hubfs/logodark%201.png?width=710&height=145&name=logodark%201.png "logodark 1")](https://info.cognician.com/) - About Us - [Clients](https://info.cognician.com/clients) - [Security & Privacy](https://info.cognician.com/security-and-privacy) - [Our Team](https://info.cognician.com/our-team) - [Careers](https://info.cognician.com/cognician-careers) - [Contact Us](https://info.cognician.com/contact-us) - Our Approach - [Methodology](https://info.cognician.com/methodology) - [Features](https://info.cognician.com/features) - [Gamification](https://info.cognician.com/gamification) - Activation - [Activate Behavior Change](https://info.cognician.com/quest-collection) - [Activation Workshops](https://info.cognician.com/activation-workshops) - [Activation Courses](https://info.cognician.com/activation-foundations-certification-program) - Activate AI Adoption - [Copilot M365 Adoption](https://info.cognician.com/drive-microsoft-copilot-adoption) - [Copilot Agent Adoption](https://info.cognician.com/drive-ai-agent-adoption-with-cognicians-proven-change-platform) - [Copilot Chat Adoption](https://info.cognician.com/how-to-activate-copilot-adoption-and-empower-employees-to-work-smarter) - Resources - [Transformation Tactics](https://info.cognician.com/transformation-tactics) - [Research](https://info.cognician.com/resources) - [Thought Leadership](https://info.cognician.com/blog) - [Press](https://info.cognician.com/press-releases) - [Webinars](https://info.cognician.com/cognician-webinars) - [Log in](https://www.cognician.com/login) - [Book a Call](https://info.cognician.com/book-a-call) Your browser does not support the video tag. # Activate Employee Behavior Change - Measurable and Impactful Transform your organization's behavior with Cognician's innovative employee activation platform.      [![Explore](https://no-cache.hubspot.com/cta/default/517585/b0cbccb7-7eea-459e-85b7-c828d7d24791.png)](https://cta-redirect.hubspot.com/cta/redirect/517585/b0cbccb7-7eea-459e-85b7-c828d7d24791) [![Book a demo](https://no-cache.hubspot.com/cta/default/517585/64e9e41b-e2de-4ac2-aed0-5ad5bd5a0545.png)](https://cta-redirect.hubspot.com/cta/redirect/517585/64e9e41b-e2de-4ac2-aed0-5ad5bd5a0545)  ## Activate Measurable and Impactful Employee Behavior Change Cognician is the only activation platform proven to drive measurable employee behavior change at enterprise scale in weeks—not months—delivering your most critical change initiatives on time.   To achieve lasting change in your team or organization, use a behavior-change approach driven by action and supported by data.   - Achieve measurable behavior change in 30 days or less. - Leverage tailored digital experiences for personalized learning. - Experience scalable solutions for large, dispersed teams. ## What Metrics Do You Want to Move? Do you want to increase productivity, improve digital adoption, or boost financial performance? Whatever the metric, you can activate behavior change through scalable, personalized, data-driven digital experiences. Empower your team with new ways of thinking and working right away. ![Technology adoption icon](https://info.cognician.com/hs-fs/hubfs/wired-outline-2512-artificial-intelligence-ai-alt-in-reveal.gif?width=100&height=100&name=wired-outline-2512-artificial-intelligence-ai-alt-in-reveal.gif) Technology adoption ![Leadership and culture icon](https://info.cognician.com/hs-fs/hubfs/wired-outline-1004-management-team-in-reveal.gif?width=100&height=100&name=wired-outline-1004-management-team-in-reveal.gif) Leadership and culture ![New skills and capabilities icon](https://info.cognician.com/hs-fs/hubfs/wired-outline-2591-deployment-in-reveal%20(1).gif?width=100&height=100&name=wired-outline-2591-deployment-in-reveal%20(1).gif) New skills and capabilities ![New products and services icon](https://info.cognician.com/hs-fs/hubfs/wired-outline-957-team-work-in-reveal.gif?width=100&height=100&name=wired-outline-957-team-work-in-reveal.gif) New products and services ![New business models icon](https://info.cognician.com/hs-fs/hubfs/wired-outline-955-demand-hover-pinch.gif?width=100&height=100&name=wired-outline-955-demand-hover-pinch.gif) New business models  ## Cognician is Trusted by Innovators - ![DNV logo](https://info.cognician.com/hs-fs/hubfs/1.DNV.jpg?width=150&height=150&name=1.DNV.jpg) - ![Humana logo](https://info.cognician.com/hs-fs/hubfs/2.Humana.jpg?width=150&height=150&name=2.Humana.jpg) - ![Volvo logo](https://info.cognician.com/hs-fs/hubfs/3.Volvo.jpg?width=150&height=150&name=3.Volvo.jpg) - ![Mars logo](https://info.cognician.com/hs-fs/hubfs/4.Mars.jpg?width=150&height=150&name=4.Mars.jpg) - ![Coca-Cola logo](https://info.cognician.com/hs-fs/hubfs/5.Coca-Cola.jpg?width=150&height=150&name=5.Coca-Cola.jpg) - ![Microsoft logo](https://info.cognician.com/hs-fs/hubfs/6.Microsoft.jpg?width=150&height=150&name=6.Microsoft.jpg) - ![Exelon logo](https://info.cognician.com/hs-fs/hubfs/7.Exelon.jpg?width=150&height=150&name=7.Exelon.jpg) - ![Honeywell logo](https://info.cognician.com/hs-fs/hubfs/8.Honeywell.jpg?width=150&height=150&name=8.Honeywell.jpg) - ![Habitat for Humanity logo](https://info.cognician.com/hs-fs/hubfs/9.Habitat%20for%20Humanity.jpg?width=150&height=150&name=9.Habitat%20for%20Humanity.jpg) - ![Shell logo](https://info.cognician.com/hs-fs/hubfs/10.Shell.jpg?width=150&height=150&name=10.Shell.jpg) - ![Choice Hotels logo](https://info.cognician.com/hs-fs/hubfs/11.Choice%20Hotels.jpg?width=150&height=150&name=11.Choice%20Hotels.jpg) - ![Slalom logo](https://info.cognician.com/hs-fs/hubfs/12.Slalom.jpg?width=150&height=150&name=12.Slalom.jpg) - ![Lloyds Banking Group logo](https://info.cognician.com/hs-fs/hubfs/13.Lloyds%20Banking%20Group.jpg?width=150&height=150&name=13.Lloyds%20Banking%20Group.jpg) - ![Havas logo](https://info.cognician.com/hs-fs/hubfs/14.Havas.jpg?width=150&height=150&name=14.Havas.jpg) - ![Accenture](https://info.cognician.com/hs-fs/hubfs/15.Accenture.jpg?width=150&height=150&name=15.Accenture.jpg) ## Multi-Day Challenges Drive Measurable Change Multi-day challenges give your team things to do and things to think about. They activate behavior change through action, follow-through, reflection, and social engagement. These scalable, personalized, data-driven digital experiences empower you to drive measurable change. Plus, you can do this across geographically dispersed groups. - Multi-day challenges for sustained behavior change. - Gamification and social learning for higher engagement. - Robust analytics and reporting for actionable insights.  - ![Challenge 1](https://info.cognician.com/hs-fs/hubfs/Cognician%20Brand%20Assets/Pages/Home%20Page/best-of-challenge-1.png?width=700&height=392&name=best-of-challenge-1.png) - ![Challenge 2](https://info.cognician.com/hs-fs/hubfs/Cognician%20Brand%20Assets/Pages/Home%20Page/best-of-challenge-2.png?width=700&height=392&name=best-of-challenge-2.png) - ![Challenge 3](https://info.cognician.com/hs-fs/hubfs/Cognician%20Brand%20Assets/Pages/Home%20Page/best-of-challenge-3.png?width=700&height=392&name=best-of-challenge-3.png) - ![Challenge 4](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-4.png) - ![Challenge 5](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-5.png) - ![Challenge 6](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-6.png) - ![Challenge 7](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-7.png) - ![Challenge 8](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-8.png) - ![Challenge 9](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-9.png) - ![Challenge 10](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-10.png) - ![Challenge 11](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-11.png) - ![Challenge 12](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-12.png) - ![Challenge 13](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-13.png) - ![Challenge 14](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-14.png) - ![Challenge 15](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Best%20of%20Images/best-of-challenge-15.png) ## Digital Experiences with Measurable Impact From strengthening relationships to thinking digitally and enhancing communication skills, here are examples of digital experiences that activated behavior change and achieved measurable impact. ![agent-activation](https://info.cognician.com/hubfs/agent-activation.png) ### Microsoft and Cognician Increase AI Agent Usage By 200%  Microsoft partnered with Cognician to activate a B2B sales organization and accelerate AI adoption. The two-week Agent Activation Quest delivered a 200% increase in AI agent usage compared to 28% in a control group and 84% of participants recommending the program. Through gamified challenges, leaderboards, and social learning, sellers built confidence, mastered prompting, and adopted an 'agent-first' mindset for account planning, research, and opportunity management. [Learn More](https://info.cognician.com/hubfs/Resources/2025-Resources/Case-Study_Cognician-and-Microsoft_Agent-Activation.pdf) ### Accenture Increased Productivity for New Joiners by 5% Accenture and Cognician [partner](https://www.cognician.com/clients/accenture-partnership/) to bring about lasting change in some of the world's greatest organizations. Accenture's UK consulting practice, which has 300 to 500 new analysts joining the Analyst Consulting Group (ACG) annually, ran a 30-Day Onboarding Challenge to strengthen relationships with new joiners and prepare them to work and think differently as productive and engaged employees. The program resulted in a 5% improvement in productivity among new analysts, measured in client-chargeable time. [Learn More](https://info.cognician.com/hubfs/Resources/2023-Resources/Case%20Studies/Accenture%20UK%20ACG%20onboarding.pdf) ![Accenture Analyst Consulting Group](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Program%20Images/program-screen-1.jpg) ![West Midlands Police](https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Program%20Images/program-screen-2.jpg) ### West Midlands Police Doubled Their Digital Adoption Rate West Midlands Police ran a 30-Day Challenge that contributed to digital transformation and a change in culture that has resulted in officers thinking digital first. Not only did the digital behavior change program positively influence the attitudes of more than 1,000 officers toward the force's digital capabilities, it also doubled the number of crimes reported through digital channels. [Learn More](https://resources.cognician.com/case-study-how-west-midlands-police-doubled-their-digital-adoption-rate) ![program-screen-2](https://info.cognician.com/hs-fs/hubfs/Cognician%20Brand%20Assets/Pages/Home%20Page/program-screen-2.jpg?width=1024&height=573&name=program-screen-2.jpg "program-screen-2") ### Allianz Increased Financial Growth by 21% Allianz ran a Credibility Quest to enhance the communication skills of leadership and client-facing team members and improve financial performance. The digital behavior change program saw 100% of the team engaged, with 95% saying they enjoyed the program and 95% saying they learned something that would be helpful in everyday interactions. On top of that, there was a 21% increase in financial growth for the cohort over a year. [Learn More](https://resources.cognician.com/case-study-how-allianz-increased-financial-growth-by-21) ![speech-skills-quest-1](https://info.cognician.com/hubfs/speech-skills-quest-1.png) ![transformation-tactics-1\_jpg](https://info.cognician.com/hs-fs/hubfs/transformation-tactics-1_jpg.webp?width=301&height=326&name=transformation-tactics-1_jpg.webp "transformation-tactics-1_jpg") ## Battle-Tested Transformation Tactics Used by Behavior Change Champions Drawing on three decades of proven principles, we've created Transformation Tactics, a set of 48 cards designed to inspire ideas for activating employees during organizational change. These cards equip change practitioners with powerful tools to design engaging experiences that drive meaningful transformation through reflections and discussions. Activate change. Inspire action. Transform together. [![Explore](https://no-cache.hubspot.com/cta/default/517585/31b7869c-d95c-43e5-ac02-9d5668aff9db.png)](https://cta-redirect.hubspot.com/cta/redirect/517585/31b7869c-d95c-43e5-ac02-9d5668aff9db) ## Awards and Recognition for Activating Behavior Change ![Cognician-brandon-hall-bronze-award-2025](https://info.cognician.com/hs-fs/hubfs/HCM_Badges_Learning%20Bronze%20(1).png?width=800&height=565&name=HCM_Badges_Learning%20Bronze%20(1).png) ![bronze 1](https://info.cognician.com/hs-fs/hubfs/bronze%201.png?width=480&height=338&name=bronze%201.png) ![cognician-brandon-hall-award-2024-silver-2](https://info.cognician.com/hs-fs/hubfs/cognician-brandon-hall-award-2024-silver-2.png?width=480&height=338&name=cognician-brandon-hall-award-2024-silver-2.png) ![L&D\_Silver](https://info.cognician.com/hs-fs/hubfs/L%26D_Silver.png?width=2000&name=L%26D_Silver.png) ![Cognician-Brandon-Hall-Award-2022-2](https://info.cognician.com/hs-fs/hubfs/Cognician-Brandon-Hall-Award-2022-2.png?width=648&height=458&name=Cognician-Brandon-Hall-Award-2022-2.png) ![Cognician-Brandon-Hall-Award-2022.1](https://info.cognician.com/hs-fs/hubfs/Cognician-Brandon-Hall-Award-2022.1.png?width=648&height=458&name=Cognician-Brandon-Hall-Award-2022.1.png) ![bronze-excellence in learning 1](https://info.cognician.com/hs-fs/hubfs/bronze-excellence%20in%20learning%201.png?width=960&height=678&name=bronze-excellence%20in%20learning%201.png) ![Gold-Learning-Award-2021-01](https://info.cognician.com/hs-fs/hubfs/Gold-Learning-Award-2021-01.png?width=800&height=566&name=Gold-Learning-Award-2021-01.png) ![Silver-Learning-Award-2021-01](https://info.cognician.com/hs-fs/hubfs/Silver-Learning-Award-2021-01.png?width=800&height=566&name=Silver-Learning-Award-2021-01.png) ![Bronze-Learning-Award-2019-01](https://info.cognician.com/hs-fs/hubfs/Bronze-Learning-Award-2019-01.png?width=1001&height=708&name=Bronze-Learning-Award-2019-01.png) ![Gold-Learning-Award-2017-01](https://info.cognician.com/hs-fs/hubfs/Gold-Learning-Award-2017-01.png?width=250&height=177&name=Gold-Learning-Award-2017-01.png) ![CIPD](https://info.cognician.com/hs-fs/hubfs/CIPD.png?width=1864&height=695&name=CIPD.png) ![AdobeStock\_598799022-1](https://info.cognician.com/hs-fs/hubfs/AdobeStock_598799022-1.jpeg?width=4192&height=2795&name=AdobeStock_598799022-1.jpeg) **Explore Cognician!**  **Book a call** with us to discover ways to speed up change in your organization and make it stick. [![Book a demo](https://no-cache.hubspot.com/cta/default/517585/64e9e41b-e2de-4ac2-aed0-5ad5bd5a0545.png)](https://cta-redirect.hubspot.com/cta/redirect/517585/64e9e41b-e2de-4ac2-aed0-5ad5bd5a0545)   ![logolight 1](https://info.cognician.com/hs-fs/hubfs/logolight%201.png?width=200&height=41&name=logolight%201.png "logolight 1") Cognician’s founding belief is that people are capable of great things when their behavior is driven by meaningful conversations, great questions, powerful ideas, and deeply felt emotions. Our core capability is enabling large organizations to activate behavior change at scale. We achieve this by creating personalized, data-driven digital experiences that are grounded in action, follow-through, reflection, and social engagement. With our multi-day challenges, you can drive measurable change in 30 days or less. 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