Is transformative change just another buzzword losing its buzz? Colin Sloman discusses how transformative change becomes more than just a phrase, but a reality.
In my early consultancy days, playing Buzzword Bingo was a frequent pastime in lengthy meetings. Back then, despite some colleagues' love for buzzwords, it was rare for someone to win a game in one go. But today, statements like "The accelerating rate of change in the new normal is forcing a pivot to the metaverse" or "The unprecedented rate of change is driving digital transformation" might yield an instant BINGO!
The problem with overused phrases is that their original meanings often become diluted to obscurity. Take 'artificial intelligence'—a term now so overused it might refer to anything with analytics, even if those analytics rely on manual processes.
Similarly, 'transformation' has suffered the same fate. Once denoting significant change, it's now used for any change, large or small. My former colleagues at Accenture, a current Cognician client, likely understand 'transformation' better than most, describing it as driving fundamental change for efficiency, agility, and new value for all stakeholders. Yet, how many LinkedIn connections claiming organizational transformation truly meet these criteria?
A recurring theme in transformation narratives is the need for a new mindset; a cultural shift that challenges the status quo, favors experimentation, and embraces failure. Reimagining operations and activating teams to think and act differently is where the process becomes truly intriguing.
At Cognician, we've learned that information alone doesn’t drive the behavioral changes essential for successful transformation. Real and lasting change requires a blend of technology, behavioral science, and analytics to deliver measurable results swiftly.
Our award-winning platform activates behavior change across diverse, targeted organizational groups, scalable for large cohorts while offering personalized learning paths. Our analytics and reporting tools provide real-time tracking of behavior change, user progress, and engagement, enabling program adjustments for maximum impact.
So, has 'transformation' become just another buzzword? Undoubtedly. Yet, for true transformative change, behavior change is crucial. Although historically viewed as tough, slow, or complex, Cognician can help achieve it at scale and swiftly.
Visit info.cognician.com to discover how we can assist in your transformative journey.