Discover how to develop personal and organizational story-based communication skills to help people navigate change.
Storytelling is fundamental to how people communicate, learn, and think. But it's often overlooked as a strategy for empowering people in the throes of change. While computers may store facts and figures, research on human memory shows that critical details are more effectively remembered by the listener when they are embedded in a story.
When in the midst of organizational change, data may persuade people, but it doesn't inspire them to act. This is where storytelling comes in.
Download this resource to learn more about how to harness the power of storytelling for these areas of organizational change:
- Engagement
- Training and enablement
- Communication
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