
Activate Change. Drive Transformation.
Catalyze positive transformation within your organization using proven design principles for changing mindsets and behaviors.

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Powerful activation tools for every change manager
Use battle-tested tactics trusted by behavior change experts to effectively engage and motivate employees.
Versatile and practical
This 48-card toolkit helps teams at all levels foster behavior change and drive meaningful transformation.
In-depth insights and interactive elements
Each card features a distinct tactic, illustrated with a real-world story, practical tips for applying it, and discussion prompts to spark fresh thinking.
The Catalysts
The Transformation Tactics cards are organized into eight catalysts: Meaning, Guidance, Contribution, Action, Commitment, Connection, Reflection, and Insight.
Each represents a key driver of activation. There are six cards per catalyst, 48 in total.
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01 MEANING
People are more likely to get behind a change they find meaningful.
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02 GUIDANCE
The odds of changing behavior go up when you give people a Goldilocks level of guidance: not too much; and not too little.
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03 CONTRIBUTION
People are intrinsically motivated when invited to contribute to a change.
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04 ACTION
Far more than information, simple actions drive change.
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05 COMMITMENT
Making a commitment helps increase the probability of people changing behavior.
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06 CONNECTION
Enabling people to connect boosts the chances of change.
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07 REFLECTION
Change is more likely when people reflect on their actions.
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08 INSIGHT
You can turbo-charge change at scale when people share their insights about the change experience.

which is most of them!”


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