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Powerful activation tools for every change manager
Use battle-tested tactics trusted by behavior change experts to effectively engage and motivate employees.
Versatile and practical
This 48-card toolkit helps teams at all levels foster behavior change and drive meaningful transformation.
In-depth insights and interactive elements
Each card features a distinct tactic, illustrated with a real-world story, practical tips for applying it, and discussion prompts to spark fresh thinking.
Meaning
People are more likely to get behind a change they find meaningful.
Guidance
The odds of changing behavior go up when you give people a Goldilocks level of guidance: not too much; and not too little.
Contribution
People are intrinsically motivated when invited to contribute to a change.
Action
Far more than information, simple actions drive change.
Commitment
Making a commitment helps to increase the probability of people changing behavior.
Connection
Enabling people to connect boosts the chances of change.
Reflection
Change is more likely when people reflect on their actions.
Insight
You can turbo-charge change at scale when people share their insights about the change experience.
Resources
Download a free Rapid Activation Plan to start activating your change initiatives.
Shop
Order a deck of Transformation Tactics from your preferred store.
FAQs
Got questions about our Transformation Tactics? Find the answers to frequently asked questions.
