--- title: Methodology | Cognician description: To bring about real and lasting change in your business, you need a learning approach that addresses mindsets and attitudes. image: https://info.cognician.com/hubfs/Cognician%20Brand%20Assets/Pages/Banners/banner-methodology.jpg --- [Skip to content](https://info.cognician.com/methodology#main-content) [![logodark 1](https://info.cognician.com/hs-fs/hubfs/logodark%201.png?width=710&height=145&name=logodark%201.png "logodark 1")](https://info.cognician.com/) - About Us - [Clients](https://info.cognician.com/clients) - [Security & Privacy](https://info.cognician.com/security-and-privacy) - [Our Team](https://info.cognician.com/our-team) - [Careers](https://info.cognician.com/cognician-careers) - [Contact Us](https://info.cognician.com/contact-us) - Our Approach - [Methodology](https://info.cognician.com/methodology) - [Features](https://info.cognician.com/features) - [Gamification](https://info.cognician.com/gamification) - Activation - [Activate Behavior Change](https://info.cognician.com/quest-collection) - [Activation Workshops](https://info.cognician.com/activation-workshops) - [Activation Courses](https://info.cognician.com/activation-foundations-certification-program) - Activate AI Adoption - [Copilot M365 Adoption](https://info.cognician.com/drive-microsoft-copilot-adoption) - [Copilot Agent Adoption](https://info.cognician.com/drive-ai-agent-adoption-with-cognicians-proven-change-platform) - [Copilot Chat Adoption](https://info.cognician.com/how-to-activate-copilot-adoption-and-empower-employees-to-work-smarter) - Resources - [Transformation Tactics](https://info.cognician.com/transformation-tactics) - [Research](https://info.cognician.com/resources) - [Thought Leadership](https://info.cognician.com/blog) - [Press](https://info.cognician.com/press-releases) - [Webinars](https://info.cognician.com/cognician-webinars) - [Log in](https://www.cognician.com/login) - [Book a Call](https://info.cognician.com/book-a-call) ![metho\_banner-1](https://info.cognician.com/hubfs/metho_banner-1.jpg) # We Change Organizations, One Mind at a Time, Through Activation Information alone doesn’t cause people to change their behavior. To bring about real and lasting change in your business, you need a learning approach that addresses mindsets and attitudes. ## So, What Is Activation? Take the reflective questioning approach of a coach and combine it with an online platform that supports self-directed and personalized learning, and you have a recipe for creating sustainable change at scale. Our programs use coaching guides (we call these 'cogs') to guide learners with powerful mental models that steer their thoughts and actions. We support the development of new habits by helping learners to follow through over time on their commitment to activating change. ## How Do Cogs Inspire Change? ![atomize](https://info.cognician.com/hs-fs/hubfs/atomize.webp?width=100&height=100&name=atomize.webp) #### Atomize We break down complex client IP into discrete chunks. ![structure](https://info.cognician.com/hs-fs/hubfs/structure.webp?width=100&height=100&name=structure.webp) #### Structure We organize concepts into memorable, actionable frameworks. ![activate](https://info.cognician.com/hs-fs/hubfs/activate.webp?width=100&height=100&name=activate.webp) #### Activate We create questions that enable learners to internalize powerful new concepts and turn them into action. ![personalize](https://info.cognician.com/hs-fs/hubfs/personalize.webp?width=100&height=100&name=personalize.webp) #### Personalize We build the learning experience around the learner’s personal context. ## What's in a Cog? ![chat-interface-explainer-test-1024x665](https://info.cognician.com/hubfs/chat-interface-explainer-test-1024x665.png) ### 1. Avatar The customizable chat avatar represents your coach. This could be an internal or external coach, a line manager, a change leader, or anyone who represents mentoring and people development in your organization. ### 2. Response Field The response field gives your learners the opportunity to enter their responses to coaching questions. Learning experiences that elicit these kinds of self-explanations can improve learning gains considerably. ### 3. Prompt We use many prompt types to steer a learner’s thinking in different directions – Likert scales, multiple-choice questions, ranking prompts, and so on. The most effective and common prompts are powerful, open-ended coaching question prompts. ### 4. Insights All of your responses in a cog are private, but you can choose to share insights with your colleagues. Your colleagues’ insights are visible in the chat space, and you can ‘like’ and comment on them. ### 5. Sidebar While the chat space is for powerful questions and prompts that guide your thinking, the sidebar is for rich multimedia content that supports your thinking. It provides models for best practices, case studies from a variety of businesses, and stories that inspire and motivate you. ### 6. Worksheet Each session in a cog is stored as a worksheet. You can open this worksheet anytime, anywhere, on any device. The platform will remember where you left off, and you can pick up your session seamlessly. ![logolight 1](https://info.cognician.com/hs-fs/hubfs/logolight%201.png?width=200&height=41&name=logolight%201.png "logolight 1") Cognician’s founding belief is that people are capable of great things when their behavior is driven by meaningful conversations, great questions, powerful ideas, and deeply felt emotions. Our core capability is enabling large organizations to activate behavior change at scale. We achieve this by creating personalized, data-driven digital experiences that are grounded in action, follow-through, reflection, and social engagement. With our multi-day challenges, you can drive measurable change in 30 days or less. [Follow us on LinkedIn](https://www.linkedin.com/company/cognician/) [Follow us on Twitter](https://twitter.com/cognician) [Log In](https://www.cognician.com/login) [Resources](https://info.cognician.com/resources) [Blog](https://info.cognician.com/blog) [Contact Us](https://info.cognician.com/contact-us) [Book a Call](https://info.cognician.com/book-a-call) ![Cognician-1](https://info.cognician.com/hs-fs/hubfs/Cognician-1.png?width=500&height=328&name=Cognician-1.png) --- ![culture-award-2](https://info.cognician.com/hubfs/culture-award-2.png) © Cognician (Pty) Ltd. All rights reserved. VAT no. 4910257130. 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