--- title: Activation Foundation Certification Program | Activation Academy description: Accelerate transformative change with Cognician's Activation Foundation Certification Program. Gain skills, mentorship, and certification to drive impactful change in your organization. image: https://info.cognician.com/hubfs/background-2.jpeg --- [Skip to content](https://info.cognician.com/activation-foundations-certification-program#main-content) [![logodark 1](https://info.cognician.com/hs-fs/hubfs/logodark%201.png?width=710&height=145&name=logodark%201.png "logodark 1")](https://info.cognician.com/) - About Us - [Clients](https://info.cognician.com/clients) - [Security & Privacy](https://info.cognician.com/security-and-privacy) - [Our Team](https://info.cognician.com/our-team) - [Careers](https://info.cognician.com/cognician-careers) - [Contact Us](https://info.cognician.com/contact-us) - Our Approach - [Methodology](https://info.cognician.com/methodology) - [Features](https://info.cognician.com/features) - [Gamification](https://info.cognician.com/gamification) - Activation - [Activate Behavior Change](https://info.cognician.com/quest-collection) - [Activation Workshops](https://info.cognician.com/activation-workshops) - [Activation Courses](https://info.cognician.com/activation-foundations-certification-program) - Activate AI Adoption - [Copilot M365 Adoption](https://info.cognician.com/drive-microsoft-copilot-adoption) - [Copilot Agent Adoption](https://info.cognician.com/drive-ai-agent-adoption-with-cognicians-proven-change-platform) - [Copilot Chat Adoption](https://info.cognician.com/how-to-activate-copilot-adoption-and-empower-employees-to-work-smarter) - Resources - [Transformation Tactics](https://info.cognician.com/transformation-tactics) - [Research](https://info.cognician.com/resources) - [Thought Leadership](https://info.cognician.com/blog) - [Press](https://info.cognician.com/press-releases) - [Webinars](https://info.cognician.com/cognician-webinars) - [Log in](https://www.cognician.com/login) - [Book a Call](https://info.cognician.com/book-a-call) ![Activation Academy banner | Speed up change and make it stick with Cognician ](https://info.cognician.com/hubfs/background-2.jpeg) # Accelerate Transformational Change Change management doesn't have to be difficult, costly, or time-consuming. Become a certified activator and discover shortcuts for rapid change.  [![Get in touch](https://no-cache.hubspot.com/cta/default/517585/1274628b-fef2-4f98-8ae4-189ee5b71dca.png)](https://cta-redirect.hubspot.com/cta/redirect/517585/1274628b-fef2-4f98-8ae4-189ee5b71dca)   ## Introducing Cognician's Activation Foundations Certification Program  The **Activation Foundations Certification Program (AFCP)** is the distillation of Cognician's 15 years' of experience and know-how in activating transformational change. It's where participants will learn the tactics, methods, and skills used by Cognician's activation designers for creating experiences that drive people to action.  ![Why](https://info.cognician.com/hubfs/what.png) ### **Why?** Traditional change management is difficult, slow, and costly to implement. By using activation, you’ll slash change timelines and sharpen the impact.  ![who](https://info.cognician.com/hubfs/who.png) ### **Who?** Ideally suited to anyone interested in accelerating change, including change managers, training providers, HR professionals, and change leaders. ![how](https://info.cognician.com/hubfs/how.png) ### **How?** — Self-paced learning — Hands-on practice — Expert mentorship   ## **Make the Transformational Capabilities of Activation Your Own** **We've helped 300+ organizations globally to activate change.** Cognician**'**s activation approach has helped some of the world’s largest and most influential organizations accelerate change and achieve huge impact. - ![Accenture - Results - Onboarding Quest-2](https://info.cognician.com/hs-fs/hubfs/Accenture%20-%20Results%20-%20Onboarding%20Quest-2.png?width=1280&height=720&name=Accenture%20-%20Results%20-%20Onboarding%20Quest-2.png) - ![Allianz - Results - Credibility Quest](https://info.cognician.com/hs-fs/hubfs/Allianz%20-%20Results%20-%20Credibility%20Quest.png?width=1000&height=563&name=Allianz%20-%20Results%20-%20Credibility%20Quest.png) - ![Cushman & Wakefield - Results - Workday Adoption Quest-2](https://info.cognician.com/hs-fs/hubfs/Cushman%20%26%20Wakefield%20-%20Results%20-%20Workday%20Adoption%20Quest-2.png?width=1280&height=720&name=Cushman%20%26%20Wakefield%20-%20Results%20-%20Workday%20Adoption%20Quest-2.png) - ![Havas Media Group - Results - Feedback Focus Quest](https://info.cognician.com/hs-fs/hubfs/Havas%20Media%20Group%20-%20Results%20-%20Feedback%20Focus%20Quest.png?width=1280&height=720&name=Havas%20Media%20Group%20-%20Results%20-%20Feedback%20Focus%20Quest.png) - ![West Midlands Police - Results - Lets Get Digital Quest](https://info.cognician.com/hs-fs/hubfs/West%20Midlands%20Police%20-%20Results%20-%20Lets%20Get%20Digital%20Quest.png?width=1280&height=720&name=West%20Midlands%20Police%20-%20Results%20-%20Lets%20Get%20Digital%20Quest.png) ## Cognician is Trusted by Innovators - ![1.DNV](https://info.cognician.com/hs-fs/hubfs/1.DNV.jpg?width=150&height=150&name=1.DNV.jpg) - ![2.Humana](https://info.cognician.com/hs-fs/hubfs/2.Humana.jpg?width=150&height=150&name=2.Humana.jpg) - ![3.Volvo](https://info.cognician.com/hs-fs/hubfs/3.Volvo.jpg?width=150&height=150&name=3.Volvo.jpg) - ![4.Mars](https://info.cognician.com/hs-fs/hubfs/4.Mars.jpg?width=150&height=150&name=4.Mars.jpg) - ![5.Coca-Cola](https://info.cognician.com/hs-fs/hubfs/5.Coca-Cola.jpg?width=150&height=150&name=5.Coca-Cola.jpg) - ![6.Microsoft](https://info.cognician.com/hs-fs/hubfs/6.Microsoft.jpg?width=150&height=150&name=6.Microsoft.jpg) - ![7.Exelon](https://info.cognician.com/hs-fs/hubfs/7.Exelon.jpg?width=150&height=150&name=7.Exelon.jpg) - ![8.Honeywell](https://info.cognician.com/hs-fs/hubfs/8.Honeywell.jpg?width=150&height=150&name=8.Honeywell.jpg) - ![9.Habitat for Humanity](https://info.cognician.com/hs-fs/hubfs/9.Habitat%20for%20Humanity.jpg?width=150&height=150&name=9.Habitat%20for%20Humanity.jpg) - ![10.Shell](https://info.cognician.com/hs-fs/hubfs/10.Shell.jpg?width=150&height=150&name=10.Shell.jpg) - ![11.Choice Hotels](https://info.cognician.com/hs-fs/hubfs/11.Choice%20Hotels.jpg?width=150&height=150&name=11.Choice%20Hotels.jpg) - ![12.Slalom](https://info.cognician.com/hs-fs/hubfs/12.Slalom.jpg?width=150&height=150&name=12.Slalom.jpg) - ![13.Lloyds Banking Group](https://info.cognician.com/hs-fs/hubfs/13.Lloyds%20Banking%20Group.jpg?width=150&height=150&name=13.Lloyds%20Banking%20Group.jpg) - ![14.Havas](https://info.cognician.com/hs-fs/hubfs/14.Havas.jpg?width=150&height=150&name=14.Havas.jpg) - ![15.Accenture](https://info.cognician.com/hs-fs/hubfs/15.Accenture.jpg?width=150&height=150&name=15.Accenture.jpg) --- ## What to Expect   | | Interactive Activation Platform |   | | Tools and Resources |   | | **Real-World Application** | | --- | --- | --- | --- | --- | --- | --- | --- | | Acquire activation fundamentals at your own pace on our activation platform. |   | Deliver rapid activation – anywhere, anytime – with battle-tested templates, tactics, and models. |   | Get hands-on practice designing and building an activation program to solve a change problem of your own. | | | | | | Expert Mentorship |   | | Activation Certification |   | | Exclusive Membership | | Work with and learn from Cognician's most seasoned activation designers. |   | Boost your change credentials with an Activation Academy certificate. |   | Become a member of the activation community to receive ongoing learning, support, and new tools. | | | |   ![activation-academy](https://info.cognician.com/hs-fs/hubfs/activation-academy.png?width=2000&name=activation-academy.png) ## Your Journey to Becoming a Change Activator To earn an Activation Academy certificate, you need to complete both Level 1 and Level 2 of the program. Taken together, this represents 9 hours of coursework and workshops split across 4 weeks. ![Screenshot 2025-01-22 at 10.22.03](https://info.cognician.com/hs-fs/hubfs/Screenshot%202025-01-22%20at%2010.22.03.png?width=2215&height=116&name=Screenshot%202025-01-22%20at%2010.22.03.png) | ![launch icon - Cognician AFCP -1](https://info.cognician.com/hs-fs/hubfs/launch%20icon%20-%20Cognician%20AFCP%20-1.png?width=80&height=80&name=launch%20icon%20-%20Cognician%20AFCP%20-1.png)Launch Week  Kick-off!   - Meet the team and get oriented. - Log in. 0.75 hr |  ![tool icon Cognician AFCP](https://info.cognician.com/hs-fs/hubfs/tool%20icon%20Cognician%20AFCP.png?width=80&height=80&name=tool%20icon%20Cognician%20AFCP.png)Week 1  Build an Activation Foundation   - Learn the basics of activation in a 90-minute online learning program on the Cognician platform or via a live two-hour workshop - Build a Rapid Activation Plan 1.5 hr | | --- | --- | ![Screenshot 2025-01-22 at 10.36.47](https://info.cognician.com/hs-fs/hubfs/Screenshot%202025-01-22%20at%2010.36.47.png?width=2254&height=60&name=Screenshot%202025-01-22%20at%2010.36.47.png)   | ![undefined-4](https://info.cognician.com/hs-fs/hubfs/undefined-4.png?width=80&height=80&name=undefined-4.png)Week 2 Create an Outline |   ![undefined-2](https://info.cognician.com/hs-fs/hubfs/undefined-2.png?width=80&height=80&name=undefined-2.png)Week 3 Create Storyboards |  ![](https://info.cognician.com/hs-fs/hubfs/undefined-Jan-22-2025-08-38-18-6134-AM.png?width=80&height=79&name=undefined-Jan-22-2025-08-38-18-6134-AM.png)Week 4 Review and Submit the Activation Program | | --- | --- | --- | | - Consult with an activation designer. - Create an activation program outline. | - Consult with an activation designer. - Write and submit the storyboards.\* | - Critically evaluate the program. - Showcase and submit the program. | | 2.5 hr | 2.5 hr | 2 hr |    \* Participants have the option of using the Activation Academy to build an activation program in a platform other than Cognician if they wish, or they can create a program of experiences that is not delivered via a tech platform at all. Our activation designers will help.![Screenshot 2025-01-22 at 10.49.59](https://info.cognician.com/hs-fs/hubfs/Screenshot%202025-01-22%20at%2010.49.59.png?width=260&height=88&name=Screenshot%202025-01-22%20at%2010.49.59.png)   ## Activation Academy Course Outcomes  We’ve listed two sets of outcomes because we recognize 'outcomes' in two ways. Traditional learning outcomes deal with understanding, knowledge retention, and whatever mental operations will be performed, while activation outcomes describe behavioral goals and real-world results. This is where the rubber meets the road.   Learning Outcomes Activation Outcomes - Gained an understanding of what activation is and what makes it ideal for driving people to action - Recognized opportunities for activation - Learned about the eight catalysts in the activation framework - Understood the problems that each catalyst addresses and the opportunities each provides for speeding up the time to action - Identified activation goals, outcomes, metrics, and behaviors - Built a fully functional Rapid Activation Plan for activating an audience. - Activated an audience and drove them to action. - Applied transformation tactics to speed up the time to action - Designed and deployed an activation program ## Impactful Results for Embedding Change  Benefits for Organizations  ###  Accelerate the pace of change Realize transformational change in 30 days or less. Change projects that might have taken months or even years to achieve previously can be radically accelerated when you equip your people with activation know-how. ### Reduce the cost of change Activation replaces the need for expensive training programs. By dramatically shortening your timelines for change, you're saving time, resources, and energy that can be used on actual revenue-generating work. ### Strengthen your change muscle and increase flexibility By deploying your newly minted activators throughout the organization, you're ensuring that there's always someone in the room who thinks about change with a people-first mindset. You're creating evangelists who have the ability to cut out the noise around change and focus on action and results. The result is an organization that is more adaptable, agile, and resilient in the face of change – however big or complex. ### Achieve outsized impact Unlike traditional learning and training programs that measure success based on 'completions' or measures of 'understanding', activation moves the dials on the metrics that matter. Benefits for Participants ### See immediate results Become equipped to start activating in as little as an hour. ### Supercharge your capabilities Decades of activation experience, at the highest levels of business across a range of industries – has resulted in battle-tested tools, methods, and insights. When these distilled lessons become yours, no change will be too big or complex for you to action. ### Gain a new career-defining identity When you become an activator, you become the person in the room people turn to when it's time to get stuff done. ### Join a growing community of activators By graduating from the Activation Academy, you’ll gain a direct line to Cognician, and we'll be on hand to support you in any of your future activation projects. You'll also join a global network of like-minded alumni. ![Activation Academy - FAQ ](https://info.cognician.com/hs-fs/hubfs/Activation%20Academy%20-%20FAQ%20.png?width=445&height=334&name=Activation%20Academy%20-%20FAQ%20.png "Activation Academy - FAQ ") ### Frequently Asked Questions Whether you're an an individual interested in participating or an HR professional looking to enroll a team, we have answers to some of your most frequently asked questions. ![Activation Academy - Transformation Tactics](https://info.cognician.com/hs-fs/hubfs/Activation%20Academy%20-%20Transformation%20Tactics.png?width=445&height=334&name=Activation%20Academy%20-%20Transformation%20Tactics.png "Activation Academy - Transformation Tactics") ### Transformation Tactics  Transformation Tactics equips change leaders with 48 tactics to inspire engagement, drive behavior change, and achieve transformation. Learn more: [https://transformation-tactics.com/](https://transformation-tactics.com/) ![Activation Academy - Workshop in Action (4)](https://info.cognician.com/hs-fs/hubfs/Activation%20Academy%20-%20Workshop%20in%20Action%20(4).png?width=445&height=334&name=Activation%20Academy%20-%20Workshop%20in%20Action%20(4).png "Activation Academy - Workshop in Action (4)") ### Activation Workshops  Join Activation Workshops to spark change! Discover eight catalysts to drive transformation, engage teams, and achieve results. Book now: [https://info.cognician.com/activation-workshops](https://info.cognician.com/activation-workshops) ## Enroll Your Team Today!  Are you ready to get your team activation certified? Connect with our experts to learn more about our enrollment options.  [Book a call](https://info.cognician.com/activation-academy-intro-call) [Email Us](mailto:activation@cognician.com) ![logolight 1](https://info.cognician.com/hs-fs/hubfs/logolight%201.png?width=200&height=41&name=logolight%201.png "logolight 1") Cognician’s founding belief is that people are capable of great things when their behavior is driven by meaningful conversations, great questions, powerful ideas, and deeply felt emotions. Our core capability is enabling large organizations to activate behavior change at scale. We achieve this by creating personalized, data-driven digital experiences that are grounded in action, follow-through, reflection, and social engagement. With our multi-day challenges, you can drive measurable change in 30 days or less. 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