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Introducing Cognician's Activation Foundations Certification Program 

The Activation Foundations Certification Program (AFCP) is the distillation of Cognician's 15 years' of experience and know-how in activating transformational change. It's where participants will learn the tactics, methods, and skills used by Cognician's activation designers for creating experiences that drive people to action. 

Why

Why?

Traditional change management is difficult, slow, and costly to implement. By using activation, you’ll slash change timelines and sharpen the impact. 

who

Who?

Ideally suited to anyone interested in accelerating change, including change managers, training providers, HR professionals, and change leaders.

how

How?

— Self-paced learning

— Hands-on practice

— Expert mentorship

 

Make the Transformational Capabilities of Activation Your Own

We've helped 300+ organizations globally to activate change.

Cognician's activation approach has helped some of the world’s largest and most influential organizations accelerate change and achieve huge impact.

Cognician is Trusted by Innovators


What to Expect

 

  

Interactive Activation Platform

 

Tools and Resources

 

 

Real-World Application

Acquire activation fundamentals at your own pace on our activation platform.

 

Deliver rapid activation anywhere, anytime with battle-tested templates, tactics, and models.

 

Get hands-on practice designing and building an activation program to solve a change problem of your own.

 

Expert Mentorship

 

 

Activation Certification

 

Exclusive Membership

Work with and learn from Cognician's most seasoned activation designers.

 

Boost your change credentials with an Activation Academy certificate.

 

Become a member of the activation community to receive ongoing learning, support, and new tools.

 

activation-academy

Your Journey to Becoming a Change Activator

To earn an Activation Academy certificate, you need to complete both Level 1 and Level 2 of the program. Taken together, this represents 9 hours of coursework and workshops split across 4 weeks.

Screenshot 2025-01-22 at 10.22.03

launch icon - Cognician AFCP -1Launch Week 

Kick-off!

 

  • Meet the team and get oriented.
  • Log in.

0.75 hr

 tool icon Cognician AFCPWeek 1 

Build an Activation Foundation

 

  • Learn the basics of activation in a 90-minute online learning program on the Cognician platform or via a live two-hour workshop
  • Build a Rapid Activation Plan

1.5 hr

Screenshot 2025-01-22 at 10.36.47

 

undefined-4Week 2

Create an Outline

  undefined-2Week 3

Create Storyboards

 Week 4

Review and Submit the Activation Program

  • Consult with an activation designer.
  • Create an activation program outline.
  • Consult with an activation designer.
  • Write and submit the storyboards.*
  • Critically evaluate the program.
  • Showcase and submit the program.

2.5 hr

2.5 hr

2 hr

 

 * Participants have the option of using the Activation Academy to build an activation program in a platform other than Cognician if they wish, or they can create a program of experiences that is not delivered via a tech platform at all. Our activation designers will help.Screenshot 2025-01-22 at 10.49.59

 

Activation Academy Course Outcomes 

We’ve listed two sets of outcomes because we recognize 'outcomes' in two ways. Traditional learning outcomes deal with understanding, knowledge retention, and whatever mental operations will be performed, while activation outcomes describe behavioral goals and real-world results. This is where the rubber meets the road.

 

  • Gained an understanding of what activation is and what makes it ideal for driving people to action
  • Recognized opportunities for activation
  • Learned about the eight catalysts in the activation framework
  • Understood the problems that each catalyst addresses and the opportunities each provides for speeding up the time to action
  • Identified activation goals, outcomes, metrics, and behaviors
  • Built a fully functional Rapid Activation Plan for activating an audience.
  • Activated an audience and drove them to action.
  • Applied transformation tactics to speed up the time to action
  • Designed and deployed an activation program

Impactful Results for Embedding Change 

Benefits for Organizations 

 Accelerate the pace of change

Reduce the cost of change

Strengthen your change muscle and increase flexibility

Achieve outsized impact

Benefits for Participants

See immediate results

Supercharge your capabilities

Gain a new career-defining identity

Join a growing community of activators

Activation Academy - FAQ

Frequently Asked Questions

Whether you're an an individual interested in participating or an HR professional looking to enroll a team, we have answers to some of your most frequently asked questions

Activation Academy - Transformation Tactics

Transformation Tactics 

Transformation Tactics equips change leaders with 48 tactics to inspire engagement, drive behavior change, and achieve transformation. Learn more: https://transformation-tactics.com/

Activation Academy - Workshop in Action (4)

Activation Workshops 

Join Activation Workshops to spark change! Discover eight catalysts & 48 tactics to drive transformation, engage teams, and achieve results. Book now: https://info.cognician.com/activation-workshops

Enrol Your Team Today! 

Are you ready to get your team activation certified?

Connect with our experts to learn more about our enrollment options.