Driving AI Adoption at Scale: How Cognician and Microsoft Achieved a 200% Usage Surge

Discover how we partnered with Microsoft to activate a B2B sales organization and achieved a 200% increase in AI Agent usage in just two weeks vs. 28% for a control group.

Microsoft partnered with Cognician to tackle a critical challenge: driving impactful adoption of AI tools among a busy B2B salesforce. The result was a 200% sustained increase in AI agent usage, 1,315 AI interactions in two weeks, and 84% of participants recommending the program.

This success came from Cognician's two-week Agent Activation Quest, a program that uses gamified challenges, leaderboards, and social learning to turn AI adoption into a competitive and collaborative experience. Beyond numbers, sellers gained confidence, mastered prompting, and adopted an 'agent-first' mindset, using AI for account planning, research, and opportunity management. The case proves that adoption is not about deploying technology; it's about activating people through motivation, spaced practice, and community.

Download the case study to find out:

• How Cognician's behavioral design drove rapid and lasting AI adoption
• The specific tactics that turned training into an engaging experience
• Why this approach outperformed traditional change management