Great leaders aren't born – they're coached. Discover how Cognician's unique coaching feature within our leadership programs delivers real results for your leadership team. 

It's currently tennis season, and Wimbledon is in full swing. Besides the royals and celebrities, who do you think gets the most camera time after the players themselves? 

You might have guessed it: the coaches. 

Current world number one, Jannik Sinner, actually has two coaches: Simone Vagnozzi and Darren Cahill. 

According to Front Office Sports, in 2024, the highest-paid coach in the world, Atlético Madrid's Diego Simeone, earned $33.5 million. That's about 7.6% of the team's total annual budget. 

If they're willing to pay that amount for a coach, then coaching must be adding that much value. Which raises the real question: what value can coaching add to your leadership team? And what might that achieve? 

Our dowloadable guide breaks down five ways coaching builds stronger, more effective leaders – and what that means for your business.