How a Global Sales Team Activated Its Ability to Upsell to Clients

Building connections and impactful relationships can be challenging for any sales team. A global management consultancy wanted to activate its employees to create more impactful, empathetic sales interactions with its clients. The consultancy aimed to close the gap between its offering and its value proposition. The sales team wanted to build a program that would improve relationships between the technology sales and solutioning team and its clients to increase business.

Cognician designed a multi-day challenge program to help the consultancy boost profitability by leveraging the power of the sales team to connect with partners. This five-day challenge program activated employees to connect with their colleagues and to leverage new opportunities for growth in sales conversations. The program has been rolled out to thousands of users in the consultancy's European, United Kingdom, Iberia, Nordics, and North American Ecosystems teams.

Where can you activate connections between your people to create new opportunities for growth in sales conversations?

Sign up for a free trial or book a call with us to learn how our employee activation platform can deliver behavior change at scale and pace in your organization.