---
title: How a Global Professional Services Company Activated Social Mobility to Drive Integration
description: Read this activation story to see how Cognician helped a global professional services company activate social mobility to drive integration.
image: https://info.cognician.com/hubfs/Micro%20Stories/Featured%20Images/a-global-professional-services-company-activated-social-mobility-to-drive-integration-feature-image.png
---

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# How a Global Professional Services Company Activated Social Mobility to Drive Integration

![](https://info.cognician.com/hubfs/Micro%20Stories/Featured%20Images/a-global-professional-services-company-activated-social-mobility-to-drive-integration-feature-image.png)

A professional services company had been struggling to integrate new staff from blue-collar homes and less well-known universities. The organization noted how hard it was to get hesitant new recruits to share their personal stories and backgrounds – an important tool in building acceptance. To this end, it used a Cognician 5-day challenge to activate an awareness of social mobility.

Participants were introduced to social mobility through podcasts, articles, and case studies. They were challenged to share their stories and pledge their time to a community initiative. Reflecting on questions helped them to embed new habits. Successful behavior change activation was measured by the percentage of participants confirming their intention to pledge time and share their stories. By the end, 56% of respondents confirmed their willingness to get involved in a community project, and 70% of respondents confirmed their willingness to share their stories.

*In what ways could deep reflection help to increase awareness of social mobility in your organization? *

---

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Cognician’s founding belief is that people are capable of great things when their behavior is driven by meaningful conversations, great questions, powerful ideas, and deeply felt emotions. Our core capability is enabling large organizations to activate behavior change at scale. We achieve this by creating personalized, data-driven digital experiences that are grounded in action, follow-through, reflection, and social engagement. With our multi-day challenges, you can drive measurable change in 30 days or less.

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