---
title: Transformation Tactics | Frequently Asked Questions
description: Discover how Transformation Tactics cards enhance change management, learning design, and team engagement across various contexts, empowering organizations to drive impactful transformation initiatives.
---

[Skip to content](https://info.cognician.com/transformation-tactics-frequently-asked-questions#main-content)

[![logodark 1](https://info.cognician.com/hs-fs/hubfs/logodark%201.png?width=710&height=145&name=logodark%201.png "logodark 1")](https://info.cognician.com/)

- About Us 
    - [Clients](https://info.cognician.com/clients)
    - [Security & Privacy](https://info.cognician.com/security-and-privacy)
    - [Our Team](https://info.cognician.com/our-team)
    - [Careers](https://info.cognician.com/cognician-careers)
    - [Contact Us](https://info.cognician.com/contact-us)
- Our Approach 
    - [Methodology](https://info.cognician.com/methodology)
    - [Features](https://info.cognician.com/features)
    - [Gamification](https://info.cognician.com/gamification)
- Activation 
    - [Activate Behavior Change](https://info.cognician.com/quest-collection)
    - [Activation Workshops](https://info.cognician.com/activation-workshops)
    - [Activation Courses](https://info.cognician.com/activation-foundations-certification-program)
    - Activate AI Adoption 
          - [Copilot M365 Adoption](https://info.cognician.com/drive-microsoft-copilot-adoption)
          - [Copilot Agent Adoption](https://info.cognician.com/drive-ai-agent-adoption-with-cognicians-proven-change-platform)
          - [Copilot Chat Adoption](https://info.cognician.com/how-to-activate-copilot-adoption-and-empower-employees-to-work-smarter)
- Resources 
    - [Transformation Tactics](https://info.cognician.com/transformation-tactics)
    - [Research](https://info.cognician.com/resources)
    - [Thought Leadership](https://info.cognician.com/blog)
    - [Press](https://info.cognician.com/press-releases)
    - [Webinars](https://info.cognician.com/cognician-webinars)
- [Log in](https://www.cognician.com/login)
- [Book a Call](https://info.cognician.com/book-a-call)

# Frequently Asked Questions

## Answers to the Most Common Questions about Our Transformation Tactics Cards

### **Getting Started**

New to the Transformation Tactics cards? Discover what they are, who they're for, and how they work in different contexts. 

#### How suitable are these cards for different levels of management and staff?

The cards are intended for use by change management, transformation, and L&D practitioners – not the participants of your change initiative. That said, the cards are written in a style that's easily accessible to team members at any level.

#### Can the cards be used in non-corporate or educational settings?

Absolutely! The content is not limited to a corporate or commercial audience – workshops using the Transformation Tactics have been successfully conducted at educational institutions and other non-corporate organizations.

#### What methodologies influenced the development of these cards, and how are they scientifically validated?

You'll find many of these tactics in various taxonomies of behavior change techniques. But there are a couple of challenges with these taxonomies:

- First, they're often industry-specific, making it hard for practitioners to quickly grasp the principle and apply it to their own context.
- Second, they're rarely user-friendly in terms of design and layout – often spanning many pages with multiple columns.

Some of the tactics also draw on our own experience in education and industry, where hundreds of thousands of people have used our learning and transformation programs.

#### How do the cards help in aligning team members with the organizational vision during change?

The cards give you practical suggestions for how to help members of an organization become meaningfully involved in a transformation, with opportunities for contribution, connection, action, reflection and insight-sharing. Every card includes bullet-point guidance and a practical question that helps you apply the principle to your own transformation work.

### Using the Cards Effectively

Already have the deck? Explore best practices, facilitation tips, and ways to apply the tactics in your change initiatives. 

#### Are the transformation tactics only applicable to change and transformation, or also to learning and learning experience design?

Transformation Tactics can be applied to both change and transformation as well as learning and learning experience design. For learning experience designers, the cards allow hands-on engagement and inspire innovative thinking, making learning experiences more interactive, memorable, and impactful. 

#### How can the Transformation Tactics card deck be integrated into existing change management frameworks?

You can easily integrate Transformation Tactics with your existing change methodology. Whether you use Prosci's ADKAR framework, Kotter's Eight-Step Process, Kurt Lewin's Change Model, or a custom variation of any of these, the tactics help you come up with new ideas to involve your audience and create the impact you're aiming for.

#### How often should the cards be used during a transformation project?

The tactics are designed to support the design phase of a transformation or change management project. They spark ideas for activating the behaviors needed to achieve your transformation objectives. That said, stakeholders can use the cards at any point to generate new ideas during any phase of the project.

#### What are the best practices for facilitating a session using these cards?

You can use the cards to support a wide range of facilitation exercises. Suppose you're working with a group of change practitioners, and the goal is to use the cards to generate ideas for encouraging action. In that case, here are some of the steps we recommend:

1. Share an overview of your workshop's objectives.
2. Run an icebreaker that gets everyone thinking about change and action.
3. Discuss how each of the catalysts can influence people's behavior.
4. Create a clear problem statement – one that can be addressed by driving the target audience to take action.
5. Introduce the Transformation Tactics Cards.
6. Work in groups to brainstorm action-based solutions using the cards.
7. Get each group to share their solutions with all participants.
8. Commit to next steps.

For more detail on each step, as well as ideas for how to run the workshop, we are setting up a dedicated page, which you can visit soon.

#### Can the cards be reused for different projects, or are they specific to certain types of changes?

The transformation tactics cards can definitely be reused for different projects. At Cognician, we've used these tactics to drive transformational change with hundreds of clients and programs, thousands of deployments, and hundreds of thousands of employees.

#### In what ways can these cards help in measuring and tracking progress of change initiatives?

The cards help you identify opportunities to drive specific, tangible, measurable behaviors – input metrics linked to your overall transformation objectives. For example, one tactic suggests posing meaningful choices to your audience. If participants in your change initiative can make meaningful choices about the transformation, those choices give you metrics you can track.

#### Are there specific tactics in the deck that help deal with change fatigue?

The Transformation Tactics are a response to the universal phenomenon of change fatigue – for which there's no single solution. The tactics offer many ways to subtly (or not-so-subtly) encourage, nudge, or incentivize the behaviors you're seeking, helping you move toward your transformation goals.

#### How can these cards help in managing complex changes involving multiple stakeholders?

When managing complex transformation initiatives with multiple stakeholders, it's even more important to be deliberate about the tactics you use. Different audiences need to be involved in different ways. 'One size fits all' is often a recipe for failure.

With 48 tactics to choose from, you'll find yourself matching specific tactics to different stakeholders. For example, reflection tactics may work well for stakeholders with the time and willingness to reflect. Others may have neither the time nor the inclination – and may be better served by tactics under one of the other seven catalysts.

#### How do the cards address resistance to change within teams and organizations?

Resistance to change is a significant challenge in organizations of every size. Transformation Tactics offers multiple pathways to shift mindsets and behaviors. It's up to you to decide which ones will work best in your context. For example, Tactic 30 – *Restructure the Environment* – recommends changing the work environment to support the desired behavior (or block the undesired one). These changes can have a disproportionate impact on behavior, even among people who resist change.

### Customization and Flexibility

Need to tailor the cards to your context? Learn how adaptable the cards are to your people, tools, and ways of working. 

#### Can the tactics be customized to reflect the unique challenges and culture of our organization?

Yes – the tactics are generic design principles. Whether your audience includes leaders in a financial institution or technicians in a factory, the tactics will spark new ideas to drive engagement.

#### How well do the cards integrate with digital transformation tools and platforms?

The tactics are universal design principles that can be applied across any technology – from paper to pixels. At [Cognician](https://www.cognician.com/), we've used them since 2010 to shape how we design transformation solutions for our clients.

#### How scalable are the tactics for both small teams and large enterprises?

The tactics work for global enterprises as well as small teams – and can be used alongside whatever methodologies or tools you're currently using.

#### Are there digital versions of the cards available for remote teams?

Yes – you can contact the authors through their business, Cognician. You can email [tactics@cognician.com](mailto:tactics@cognician.com).

#### Are the cards available in multiple languages to support global teams?

At this time (May 2024) the cards are available in English only. Please reach out to us at [tactics@cognician.com](https://info.cognician.com/transformation-tactics-frequently-asked-questions/tactics@cognician.com) if you're interested in arranging a translated version. 

### Learning, Training, and Certification

Looking to upskill or train others? Learn about facilitator training, learning materials, and digital tools that complement the cards. 

#### What support materials are available for training facilitators?

The authors run workshops worldwide – both virtually and on site. They also offer digital learning experiences and certification in the Transformation Tactics methodology. For more information, email [tactics@cognician.com](https://info.cognician.com/What%20support%20materials%20are%20available%20for%20training%20facilitators?).

#### Is there a certification program available for becoming a trained facilitator of the Transformation Tactics card deck?

Yes – Cognician offers an Activation Academy. Please reach out to us at [tactics@cognician.com](mailto:tactics@cognician.com) to learn more.

#### Is there a companion app or digital toolset that complements the use of the cards?

Yes, Cognician offers a Transformation Academy. Please reach out to us at [tactics@cognician.com](mailto:tactics@cognician.com) to learn more.

### Evidence and Outcomes

Want to see proof? Explore results achieved using the cards and stories from organizations who've used them successfully. 

#### What specific outcomes have other organizations achieved using these tactics?

#### What specific outcomes have other organizations achieved using these tactics?

The tactics were developed by Barry and Patrick Kayton, founders of Cognician. Our clients include Accenture, Coca-Cola, Exelon, Havas Media, Humana, Lloyds Banking Group, Mars, and many other Fortune 1000 companies. All Cognician programs use the tactics to drive engagement and impact.

Examples of specific results include:

- 5% increase in productivity (measured in billable hours to clients)
- 25% improvement in employee security maturity
- 32% rise in software adoption
- 200% rise in workshop prep downloads
- 1,600% rise in manager feedback captured in Workday

#### Are there case studies available that demonstrate the effectiveness of these tactics in various industries?

Yes – you can find case studies on the [Resources page](https://info.cognician.com/resources) of the Cognician website.

 

#### What are the critical success factors for implementing the strategies suggested in the cards?

The most important success factor for using the Transformation Tactics is ***clarity:***

1. Clearly identify your activation audience (the specific group at the heart of your transformation).
2. Define the activation problem(s).
3. Pin down the activation outcomes you're aiming to achieve.
4. Identify the activation behaviors that will drive those outcomes – what should people start, stop, or keep doing?
5. And finally, track the right metrics. What will shift if you activate the right behaviors and achieve your activation outcomes?

### Community and Support

You're not in this alone. Find out where to connect with others using the cards and where to go for expert advice. 

#### Are there follow-up resources or a community for users of the cards to share experiences and learning?

Please reach out to us at [tactics@cognician.com](mailto:tactics@cognician.com) if you'd like to join a community of practice. We'd love to hear from you. 

#### Is there an option to consult with experts or creators of the card deck for tailored advice?

Yes – at Cognician we offer consultations with our C-Suite Executives. Reach out to us at [tactics@cognician.com](mailto:tactics@cognician.com).

### Purchasing Info

**Ready to buy?** Here's what you need to know about pricing and purchasing options.

#### What is the cost of the card deck, and are there discounts for bulk or educational purchases?

The publisher's price is €23,95, and discounts are available for bulk purchases. Email [sales@bispublishers.com](mailto:sales@bispublishers.com) for more information.

#### Where can I purchase Transformation Tactics?

Please visit our Shop page for online purchasing options.

## Have your purchased your Transformation Tactics card deck?

[![Shop now](https://no-cache.hubspot.com/cta/default/517585/interactive-187220073098.png)](https://info.cognician.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLu0SnTz8%2BKqHhCMVKLFL2%2FCF8YZLnPeZkgZc99Su3dPg8bMFBapHKeFVZFn0JCZOP3Eq0vmCmjS%2F7xrjUx%2FyKiH8CMueSqojXg7ZkggH4fIGxlz0acBEtaGjd0eTU8kNDAHPzwi16X7j%2ByoMt9XIlG3aeqSZWqBol3BR9c94awmme6kTPZsbLfYFPW7%2BUwllPVtNHPxl1xHJMDCUp7oDGM1JTlRxeCbK9jVILTTO8pEMCiTag%3D&webInteractiveContentId=187220073098&portalId=517585)

![logolight 1](https://info.cognician.com/hs-fs/hubfs/logolight%201.png?width=200&height=41&name=logolight%201.png "logolight 1")

Cognician’s founding belief is that people are capable of great things when their behavior is driven by meaningful conversations, great questions, powerful ideas, and deeply felt emotions. Our core capability is enabling large organizations to activate behavior change at scale. We achieve this by creating personalized, data-driven digital experiences that are grounded in action, follow-through, reflection, and social engagement. With our multi-day challenges, you can drive measurable change in 30 days or less.

[Follow us on LinkedIn](https://www.linkedin.com/company/cognician/) [Follow us on Twitter](https://twitter.com/cognician)

[Log In](https://www.cognician.com/login) [Resources](https://info.cognician.com/resources) [Blog](https://info.cognician.com/blog) [Contact Us](https://info.cognician.com/contact-us) [Book a Call](https://info.cognician.com/book-a-call)

![Cognician-1](https://info.cognician.com/hs-fs/hubfs/Cognician-1.png?width=500&height=328&name=Cognician-1.png)

---

![culture-award-2](https://info.cognician.com/hubfs/culture-award-2.png)

©  Cognician (Pty) Ltd. All rights reserved. VAT no. 4910257130. [Terms of Service](https://info.cognician.com/terms-of-service) | [Security & Privacy](https://info.cognician.com/security-and-privacy) | [Privacy Policy](https://info.cognician.com/privacy-policy) | [GDPR Sub-Processors](https://info.cognician.com/gdpr-sub-processors) | [WCAG Statement](https://info.cognician.com/wcag_statement) | [Sitemap](https://info.cognician.com/sitemap) | Show Cookie Settings

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The cards are intended for use by change management, transformation, and L&D practitioners – not the participants of your change initiative. That said, the cards are written in a style that's easily accessible to team members at any level."
    },
    "name" : "How suitable are these cards for different levels of management and staff? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Absolutely! The content is not limited to a corporate or commercial audience – workshops using the Transformation Tactics have been successfully conducted at educational institutions and other non-corporate organizations."
    },
    "name" : "Can the cards be used in non-corporate or educational settings? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "You'll find many of these tactics in various taxonomies of behavior change techniques. But there are a couple of challenges with these taxonomies: First, they're often industry-specific, making it hard for practitioners to quickly grasp the principle and apply it to their own context. Second, they're rarely user-friendly in terms of design and layout – often spanning many pages with multiple columns. Some of the tactics also draw on our own experience in education and industry, where hundreds of thousands of people have used our learning and transformation programs."
    },
    "name" : "What methodologies influenced the development of these cards, and how are they scientifically validated? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The cards give you practical suggestions for how to help members of an organization become meaningfully involved in a transformation, with opportunities for contribution, connection, action, reflection and insight-sharing. Every card includes bullet-point guidance and a practical question that helps you apply the principle to your own transformation work."
    },
    "name" : "How do the cards help in aligning team members with the organizational vision during change? "
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Transformation Tactics can be applied to both change and transformation as well as learning and learning experience design. For learning experience designers, the cards allow hands-on engagement and inspire innovative thinking, making learning experiences more interactive, memorable, and impactful."
    },
    "name" : "Are the transformation tactics only applicable to change and transformation, or also to learning and learning experience design? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "You can easily integrate Transformation Tactics with your existing change methodology. Whether you use Prosci's ADKAR framework, Kotter's Eight-Step Process, Kurt Lewin's Change Model, or a custom variation of any of these, the tactics help you come up with new ideas to involve your audience and create the impact you're aiming for."
    },
    "name" : "How can the Transformation Tactics card deck be integrated into existing change management frameworks? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The tactics are designed to support the design phase of a transformation or change management project. They spark ideas for activating the behaviors needed to achieve your transformation objectives. That said, stakeholders can use the cards at any point to generate new ideas during any phase of the project."
    },
    "name" : "How often should the cards be used during a transformation project? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "You can use the cards to support a wide range of facilitation exercises. Suppose you're working with a group of change practitioners, and the goal is to use the cards to generate ideas for encouraging action. In that case, here are some of the steps we recommend: Share an overview of your workshop's objectives. Run an icebreaker that gets everyone thinking about change and action. Discuss how each of the catalysts can influence people's behavior. Create a clear problem statement – one that can be addressed by driving the target audience to take action. Introduce the Transformation Tactics Cards. Work in groups to brainstorm action-based solutions using the cards. Get each group to share their solutions with all participants. Commit to next steps. For more detail on each step, as well as ideas for how to run the workshop, we are setting up a dedicated page, which you can visit soon."
    },
    "name" : "What are the best practices for facilitating a session using these cards? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The transformation tactics cards can definitely be reused for different projects. At Cognician, we've used these tactics to drive transformational change with hundreds of clients and programs, thousands of deployments, and hundreds of thousands of employees."
    },
    "name" : "Can the cards be reused for different projects, or are they specific to certain types of changes? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The cards help you identify opportunities to drive specific, tangible, measurable behaviors – input metrics linked to your overall transformation objectives. For example, one tactic suggests posing meaningful choices to your audience. If participants in your change initiative can make meaningful choices about the transformation, those choices give you metrics you can track."
    },
    "name" : "In what ways can these cards help in measuring and tracking progress of change initiatives? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The Transformation Tactics are a response to the universal phenomenon of change fatigue – for which there's no single solution. The tactics offer many ways to subtly (or not-so-subtly) encourage, nudge, or incentivize the behaviors you're seeking, helping you move toward your transformation goals."
    },
    "name" : "Are there specific tactics in the deck that help deal with change fatigue? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "When managing complex transformation initiatives with multiple stakeholders, it's even more important to be deliberate about the tactics you use. Different audiences need to be involved in different ways. 'One size fits all' is often a recipe for failure. With 48 tactics to choose from, you'll find yourself matching specific tactics to different stakeholders. For example, reflection tactics may work well for stakeholders with the time and willingness to reflect. Others may have neither the time nor the inclination – and may be better served by tactics under one of the other seven catalysts."
    },
    "name" : "How can these cards help in managing complex changes involving multiple stakeholders? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Resistance to change is a significant challenge in organizations of every size. Transformation Tactics offers multiple pathways to shift mindsets and behaviors. It's up to you to decide which ones will work best in your context. For example, Tactic 30 – Restructure the Environment – recommends changing the work environment to support the desired behavior (or block the undesired one). These changes can have a disproportionate impact on behavior, even among people who resist change."
    },
    "name" : "How do the cards address resistance to change within teams and organizations?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes – the tactics are generic design principles. Whether your audience includes leaders in a financial institution or technicians in a factory, the tactics will spark new ideas to drive engagement."
    },
    "name" : "Can the tactics be customized to reflect the unique challenges and culture of our organization?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The tactics are universal design principles that can be applied across any technology – from paper to pixels. At Cognician, we've used them since 2010 to shape how we design transformation solutions for our clients."
    },
    "name" : "How well do the cards integrate with digital transformation tools and platforms? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The tactics work for global enterprises as well as small teams – and can be used alongside whatever methodologies or tools you're currently using."
    },
    "name" : "How scalable are the tactics for both small teams and large enterprises?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes – you can contact the authors through their business, Cognician. You can email tactics@cognician.com."
    },
    "name" : "Are there digital versions of the cards available for remote teams?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "At this time (May 2024) the cards are available in English only. Please reach out to us at tactics@cognician.com if you're interested in arranging a translated version."
    },
    "name" : "Are the cards available in multiple languages to support global teams?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The authors run workshops worldwide – both virtually and on site. They also offer digital learning experiences and certification in the Transformation Tactics methodology. For more information, email tactics@cognician.com."
    },
    "name" : "What support materials are available for training facilitators?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes – Cognician offers an Activation Academy. Please reach out to us at tactics@cognician.com to learn more."
    },
    "name" : "Is there a certification program available for becoming a trained facilitator of the Transformation Tactics card deck?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes, Cognician offers a Transformation Academy. Please reach out to us at tactics@cognician.com to learn more."
    },
    "name" : "Is there a companion app or digital toolset that complements the use of the cards?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "What specific outcomes have other organizations achieved using these tactics? The tactics were developed by Barry and Patrick Kayton, founders of Cognician. Our clients include Accenture, Coca-Cola, Exelon, Havas Media, Humana, Lloyds Banking Group, Mars, and many other Fortune 1000 companies. All Cognician programs use the tactics to drive engagement and impact. Examples of specific results include: 5% increase in productivity (measured in billable hours to clients) 25% improvement in employee security maturity 32% rise in software adoption 200% rise in workshop prep downloads 1,600% rise in manager feedback captured in Workday"
    },
    "name" : "What specific outcomes have other organizations achieved using these tactics? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes – you can find case studies on the Resources page of the Cognician website."
    },
    "name" : "Are there case studies available that demonstrate the effectiveness of these tactics in various industries?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The most important success factor for using the Transformation Tactics is clarity: Clearly identify your activation audience (the specific group at the heart of your transformation). Define the activation problem(s). Pin down the activation outcomes you're aiming to achieve. Identify the activation behaviors that will drive those outcomes – what should people start, stop, or keep doing? And finally, track the right metrics. What will shift if you activate the right behaviors and achieve your activation outcomes?"
    },
    "name" : "What are the critical success factors for implementing the strategies suggested in the cards?"
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Please reach out to us at tactics@cognician.com if you'd like to join a community of practice. We'd love to hear from you."
    },
    "name" : "Are there follow-up resources or a community for users of the cards to share experiences and learning? "
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Yes – at Cognician we offer consultations with our C-Suite Executives. Reach out to us at tactics@cognician.com."
    },
    "name" : "Is there an option to consult with experts or creators of the card deck for tailored advice? "
  } ]
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "FAQPage",
  "mainEntity" : [ {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "The publisher's price is €23,95, and discounts are available for bulk purchases. Email sales@bispublishers.com for more information."
    },
    "name" : "What is the cost of the card deck, and are there discounts for bulk or educational purchases?"
  }, {
    "@type" : "Question",
    "acceptedAnswer" : {
      "@type" : "Answer",
      "text" : "Please visit our Shop page for online purchasing options."
    },
    "name" : "Where can I purchase Transformation Tactics?"
  } ]
}
```