Ever wanted to understand how your employees feel about specific topics? With Insight Analysis, you can do just that.

What is the value of an insight? Acclaimed poet and polymath Oliver Wendell Holmes Sr. once noted, "A moment's insight is sometimes worth a life's experience." This sentiment resonates across all aspects of life, including business. Many successful organizations began with a simple insight into consumer needs: Amazon simplified book purchasing, while McDonald's accelerated fast food delivery. Similarly, an insight led to the founding of Cognician. Thus, insights hold immeasurable value—the right one could unlock your next multimillion-dollar opportunity.

The crucial question is, where do we find valuable insights? Brainstorming, sifting through data, or relying on serendipity are all valid approaches. However, at Cognician, we believe the most valuable insights come from those who know your business best: your employees. Imagine the possibilities if you truly understood what your employees think and feel.

At Cognician, insights are a key component of our learning methodology and a valuable outcome of our unique approach to activating behavior change. A user group can generate tens of thousands of insights while engaging with our custom behavior change programs on the Cognician platform. By leveraging cutting-edge Natural Language Processing (NLP), we perform Insight Analysis, allowing you to learn from your users as they learn.

We achieve this by asking powerful questions, crafting programs with questions designed to elicit valuable insights. Organizations can apply these insights across learning and development, HR, innovation, management, operations, and sales.

Here are a few ways Insight Analysis can add value:
  1. Crowdsource ideas for improvement and innovation
  2. Uncover what your employees truly think and feel
  3. Assess whether employees are adopting the perspectives and language aligned with your objectives
  4. Identify unforeseen obstacles and constraints employees face

Case Study: Employee Views on Disruptive Technology

We deployed a digital transformation program to over 3,000 employees at a major pharmaceutical company. The goal was to introduce employees to disruptive technologies—such as blockchain, drones, and machine learning—and prompt them to explore potential applications in their daily work.

We collected over 700,000 words across 21,000 insights—a treasure trove of innovative ideas. Using NLP, we extracted, summarized, and categorized these ideas for use by the innovations department.

We can do the same for you. 

Analyzing employee insights can spark innovation, uncover growth opportunities, develop successful products, and improve efficiency. Let's find your next great insight. Book a call today to learn more.