--- title: Find Your Next Big Idea with Insight Analysis description: Justin Germishuys, Cognician's head of research, discusses how you can harness employee insights to find your next big idea. image: https://info.cognician.com/hubfs/blog_insight_analysis_banner.jpg --- [![Activate Behavior Change](https://info.cognician.com/hubfs/logodark-1.svg "Activate Behavior Change")](https://www.cognician.com) - About Us - [Clients](https://info.cognician.com/clients) - [Security & Privacy](https://info.cognician.com/security-and-privacy) - [Our Team](https://info.cognician.com/our-team) - [Careers](https://info.cognician.com/cognician-careers) - [Contact Us](https://info.cognician.com/contact-us) - Our Approach - [Methodology](https://info.cognician.com/methodology) - [Features](https://info.cognician.com/features) - [Gamification](https://info.cognician.com/gamification) - Activation - [Activate Behavior Change](https://info.cognician.com/quest-collection) - [Activation Workshops](https://info.cognician.com/activation-workshops) - [Activation Courses](https://info.cognician.com/activation-foundations-certification-program) - Activate AI Adoption - [Copilot M365 Adoption](https://info.cognician.com/drive-microsoft-copilot-adoption) - [Copilot Agent Adoption](https://info.cognician.com/drive-ai-agent-adoption-with-cognicians-proven-change-platform) - [Copilot Chat Adoption](https://info.cognician.com/how-to-activate-copilot-adoption-and-empower-employees-to-work-smarter) - Resources - [Transformation Tactics](https://info.cognician.com/transformation-tactics) - [Research](https://info.cognician.com/resources) - [Thought Leadership](https://info.cognician.com/blog) - [Press](https://info.cognician.com/press-releases) - [Webinars](https://info.cognician.com/cognician-webinars) - [Log in](https://www.cognician.com/login) - [Book a Call](https://info.cognician.com/book-a-call) ![This image depicts a man wearing sunglasses, standing in a vibrant, colorful setting. The background is filled with blurred, glowing lights in various hues of blue, pink, and orange, creating a dreamy, nightclub-like atmosphere. The man's profile is partially visible, with his facial features obscured by the sunglasses. The overall scene has a futuristic, neon-infused aesthetic, suggesting a high-tech or entertainment-focused environment.](https://info.cognician.com/hubfs/blog_insight_analysis_banner.jpg) [Back to Blog](https://blog.cognician.com) # Find Your Next Big Idea with Insight Analysis Feature by Justin Germishuys 11 January 2022 - - [Activate Behavior Change](https://info.cognician.com/blog/topic/activate-behavior-change) - - *Ever wanted to understand how your employees feel about specific topics? With Insight Analysis, you can do just that.* --- What is the value of an insight? Acclaimed poet and polymath Oliver Wendell Holmes Sr. once noted, "A moment's insight is sometimes worth a life's experience." This sentiment resonates across all aspects of life, including business. Many successful organizations began with a simple insight into consumer needs: Amazon simplified book purchasing, while McDonald's accelerated fast food delivery. Similarly, an insight led to the founding of Cognician. Thus, insights hold immeasurable value—the right one could unlock your next multimillion-dollar opportunity. The crucial question is, where do we find valuable insights? Brainstorming, sifting through data, or relying on serendipity are all valid approaches. However, at Cognician, we believe the most valuable insights come from those who know your business best: your employees. Imagine the possibilities if you truly understood what your employees think and feel. At Cognician, insights are a key component of our learning methodology and a valuable outcome of our unique approach to activating behavior change. A user group can generate tens of thousands of insights while engaging with our custom behavior change programs on the Cognician platform. By leveraging cutting-edge Natural Language Processing (NLP), we perform Insight Analysis, allowing you to learn from your users as they learn. We achieve this by asking powerful questions, crafting programs with questions designed to elicit valuable insights. Organizations can apply these insights across learning and development, HR, innovation, management, operations, and sales. Here are a few ways Insight Analysis can add value: 1. Crowdsource ideas for improvement and innovation 2. Uncover what your employees truly think and feel 3. Assess whether employees are adopting the perspectives and language aligned with your objectives 4. Identify unforeseen obstacles and constraints employees face ### Case Study: Employee Views on Disruptive Technology We deployed a digital transformation program to over 3,000 employees at a major pharmaceutical company. The goal was to introduce employees to disruptive technologies—such as blockchain, drones, and machine learning—and prompt them to explore potential applications in their daily work. We collected over 700,000 words across 21,000 insights—a treasure trove of innovative ideas. Using NLP, we extracted, summarized, and categorized these ideas for use by the innovations department. We can do the same for you.  Analyzing employee insights can spark innovation, uncover growth opportunities, develop successful products, and improve efficiency. Let's find your next great insight. [Book a call today](https://activatebehaviorchange.cognician.com/book-a-call?_gl=1*qbvjk2*_gcl_au*MTYxMTI0MjMxMS4xNzM3NDYzMDA1) to learn more. ### Related Articles [![Copilot Enablement vs. Copilot Activation](https://info.cognician.com/hubfs/bridge%20the%20enablement%20vs.%20activation%20gap%20%28blue%20bridge%20over%20water%29.png)](https://info.cognician.com/blog/copilot-enablement-vs.-copilot-activation) 5 May 2026 ## [Copilot Enablement vs. Copilot Activation](https://info.cognician.com/blog/copilot-enablement-vs.-copilot-activation)  *Enablement creates capability. Activation turns that capability into daily use. If training is done but usage is lagging,...* [Feature](https://info.cognician.com/blog/topic/feature) [Activate Behavior Change](https://info.cognician.com/blog/topic/activate-behavior-change) [![Three Reasons Our Clients Choose Cognician for Copilot Adoption](https://info.cognician.com/hubfs/Copilot%20Adoption%20Quest%20-%20a%20digital%20program%20shown%20on%20different%20devices%20including%20challenges%20and%20insights.png)](https://info.cognician.com/blog/three-reasons-our-clients-choose-cognician-for-copilot-adoption) 7 November 2025 ## [Three Reasons Our Clients Choose Cognician for Copilot Adoption](https://info.cognician.com/blog/three-reasons-our-clients-choose-cognician-for-copilot-adoption) *Rolling out Copilot? Don't settle for passive training. Cognician makes Copilot adoption stick with immediate action, tailored...* [Feature](https://info.cognician.com/blog/topic/feature) [Activate Behavior Change](https://info.cognician.com/blog/topic/activate-behavior-change) [![Using Gamification to Drive Copilot Adoption](https://info.cognician.com/hubfs/Driving%20Copilot%20adoption%20with%20Gamification%20.png)](https://info.cognician.com/blog/using-gamification-to-drive-copilot-adoption) 23 October 2025 ## [Using Gamification to Drive Copilot Adoption](https://info.cognician.com/blog/using-gamification-to-drive-copilot-adoption) Gamifying the adoption of new AI tools can boost motivation and make learning and using the tools both effective and enjoyable.... [Feature](https://info.cognician.com/blog/topic/feature) [Activate Behavior Change](https://info.cognician.com/blog/topic/activate-behavior-change) ![logolight (1)](https://info.cognician.com/hubfs/logolight%20(1).svg) Cognician’s founding belief is that people are capable of great things when their behavior is driven by meaningful conversations, great questions, powerful ideas, and deeply felt emotions. Our core capability is enabling large organizations to activate behavior change at scale. We achieve this by creating personalized, data-driven digital experiences that are grounded in action, follow-through, reflection, and social engagement. 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