--- title: ChatGPT - What you should do next description: To speed up change and make it stick, Colin Sloman discusses Cognician's approach using behavioral science and data to bring about lasting change. image: https://info.cognician.com/hubfs/blog_chatgpt_banner.jpg --- [![Activate Behavior Change](https://info.cognician.com/hubfs/logodark-1.svg "Activate Behavior Change")](https://www.cognician.com) - About Us - [Clients](https://info.cognician.com/clients) - [Security & Privacy](https://info.cognician.com/security-and-privacy) - [Our Team](https://info.cognician.com/our-team) - [Careers](https://info.cognician.com/cognician-careers) - [Contact Us](https://info.cognician.com/contact-us) - Our Approach - [Methodology](https://info.cognician.com/methodology) - [Features](https://info.cognician.com/features) - [Gamification](https://info.cognician.com/gamification) - Activation - [Activate Behavior Change](https://info.cognician.com/quest-collection) - [Activation Workshops](https://info.cognician.com/activation-workshops) - [Activation Courses](https://info.cognician.com/activation-foundations-certification-program) - Activate AI Adoption - [Copilot M365 Adoption](https://info.cognician.com/drive-microsoft-copilot-adoption) - [Copilot Agent Adoption](https://info.cognician.com/drive-ai-agent-adoption-with-cognicians-proven-change-platform) - [Copilot Chat Adoption](https://info.cognician.com/how-to-activate-copilot-adoption-and-empower-employees-to-work-smarter) - Resources - [Transformation Tactics](https://info.cognician.com/transformation-tactics) - [Research](https://info.cognician.com/resources) - [Thought Leadership](https://info.cognician.com/blog) - [Press](https://info.cognician.com/press-releases) - [Webinars](https://info.cognician.com/cognician-webinars) - [Log in](https://www.cognician.com/login) - [Book a Call](https://info.cognician.com/book-a-call) ![The image shows an iPhone displaying the ChatGPT app's loading or splash screen against a green background. The screen features ChatGPT's white logo (which appears as an abstract, circular knot-like design) at the center, with ](https://info.cognician.com/hubfs/blog_chatgpt_banner.jpg) [Back to Blog](https://blog.cognician.com) # AI and ChatGPT are Everywhere. Does Your Organization Know What to Do with Them? Colin Sloman 19 October 2023 - - [Change Management](https://info.cognician.com/blog/topic/change-management) [Behavior Change](https://info.cognician.com/blog/topic/behavior-change) [Activate Behavior Change](https://info.cognician.com/blog/topic/activate-behavior-change) - - As the conversation around ChatGPT reaches new heights, organizations are seeking ways to adopt this tool safely and ethically. Our Chief Strategy Officer, Colin Sloman, delves into how Cognician can assist in this vital transition. With the release of ChatGPT 3 in November 2022, and ChatGPT 4 following in March 2023, [the conversation around generative AI](https://www.bcg.com/capabilities/artificial-intelligence/generative-ai) has become unavoidable. As we anticipate ChatGPT 5 in 2025 and the release of Microsoft CoPilot for M365, it is crucial to prepare for this technological shift.  At a recent HR forum hosted by our partner [Criticaleye](https://criticaleye.com/inspiring/welcome.cfm), a recurring concern among HR leaders was how to handle tools like ChatGPT amidst the AI surge. However, despite its hype, few leaders have begun to utilize generative AI actively or planned for its organizational integration.   Reflecting on that forum, I considered another moment when Mira Murati, CTO of OpenAI, graced the cover of Wired with the quote, "It's futile to resist it. We have to figure out how it's going to go well." This sentiment echoes the 2019 Organisation for Economic Co-Operation and Development (OECD) prediction that new automation technologies could eliminate 14% of jobs and transform 32% within two decades, underscoring the urgency of AI adaptation.  ## "Resistance is Futile." Given the imminent AI integration, inspired by Murati's words, we've delved into ChatGPT's potential impact on our business. We recognize the productivity benefits and the essential need for ethical and responsible use. Accordingly, we launched the ChatGPT Foundations Quest to encourage experimentation among our employees. An impressive 83% of our team engaged, taking nearly 200 actions to explore ChatGPT's capabilities and test their understanding of responsible engagement.  Activation outcomes from this initiative included:  1. Discovery of generative AI applications and relevance in various contexts.  2. Increased awareness of AI capabilities through experimental actions.  3. Focused actions on responsible and ethical AI use.  4. Improved efficiency and productivity via generative AI utilization.  A key feature of our platform is the opportunity for reflection on learnings. Participants shared over 14,000 words on valuable use cases and limitations encountered. For example:  >  "Although I am a regular user of ChatGPT, I am excited to learn more about leveraging the technology in all kinds of situations. It is also interesting to see other people's applications for the tech; we can learn a lot from each other."  > > "It seems like it copy-pasted text from the results page from Google and added some disclaimers on top."  This experimentation and critical thinking have fueled our journey, with AI starting to integrate into our analytics, reporting, creative content development, and marketing practices.  Now, returning to the HR forum participants – what steps might they take to start assimilating AI into their businesses, and how do they do it while respecting copyright, plagiarism, and jobs?   ## Activating ChatGPT or Copilot in Your Organization ### How Can You Help Your Employees Become AI-Literate?  Cognician's employee activation platform enables your organization to harness AI tools like ChatGPT and CoPilot safely and ethically. Our ready-to-go ChatGPT Foundations Quest or [Copilot Adoption Quest](https://info.cognician.com/drive-microsoft-copilot-adoption) can be tailored to your business needs. These resources introduce AI fundamentals and help employees explore ChatGPT and other AI platforms.     ### Connect with Us  Ready to enhance your understanding of generative AI? Cognician offers a range of learning experiences, from introductory to in-depth, that can transform your organization's culture and mindset towards AI. [Contact us](https://info.cognician.com/book-a-call) to discover how our activation experiences can facilitate this evolution. Visit [info.cognician.com](https://info.cognician.com/) for more information.  ### Related Articles [![Copilot Enablement vs. Copilot Activation](https://info.cognician.com/hubfs/bridge%20the%20enablement%20vs.%20activation%20gap%20%28blue%20bridge%20over%20water%29.png)](https://info.cognician.com/blog/copilot-enablement-vs.-copilot-activation) 5 May 2026 ## [Copilot Enablement vs. Copilot Activation](https://info.cognician.com/blog/copilot-enablement-vs.-copilot-activation)  *Enablement creates capability. Activation turns that capability into daily use. 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Cognician makes Copilot adoption stick with immediate action, tailored...* [Change Management](https://info.cognician.com/blog/topic/change-management) [Behavior Change](https://info.cognician.com/blog/topic/behavior-change) [![Using Gamification to Drive Copilot Adoption](https://info.cognician.com/hubfs/Driving%20Copilot%20adoption%20with%20Gamification%20.png)](https://info.cognician.com/blog/using-gamification-to-drive-copilot-adoption) 23 October 2025 ## [Using Gamification to Drive Copilot Adoption](https://info.cognician.com/blog/using-gamification-to-drive-copilot-adoption) Gamifying the adoption of new AI tools can boost motivation and make learning and using the tools both effective and enjoyable.... [Change Management](https://info.cognician.com/blog/topic/change-management) [Behavior Change](https://info.cognician.com/blog/topic/behavior-change) ![logolight (1)](https://info.cognician.com/hubfs/logolight%20(1).svg) Cognician’s founding belief is that people are capable of great things when their behavior is driven by meaningful conversations, great questions, powerful ideas, and deeply felt emotions. Our core capability is enabling large organizations to activate behavior change at scale. We achieve this by creating personalized, data-driven digital experiences that are grounded in action, follow-through, reflection, and social engagement. 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